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Internet Brands Programmatic Marketing

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An Online Leader

Internet Brands is an online media company that owns and operates over 300 websites in three distinct consumer verticals: Automotive, Travel & Leisure, and Home & Lifestyle. Each vertical is a mixture of ecommerce, editorial, and social media sites focused on engaging and retaining a high value audience.

Our audience skews towards high household incomes in verticals centered on impactful lifestyle purchasing decisions.

Our unified programmatic offering now allows buyers to access the entire IB audience at scale.

Reach Your Audience Where they are.

Discover Our Verticals

Programmatic

Our unified programmatic offering now allows buyers to access our diverse network of enthusiasts across all three verticals: Automotive, Travel & Leisure, and Home & Lifestyle. Our network represents a massive scaled audience centered on passionate enthusiast with impactful lifestyle purchasing decisions. With our programmatic offering, our partners can optimize their advertising strategy by reaching our entire IB audience with one buy. The proof is in our numbers!

Our Reach
% of Digital Pop.
17.9
13.9
10.3
6.0
Persons: 18-34
Persons: 35-44
Persons: 45-64
Persons: 65+
650 M Monthly Pageviews
  • 98M Unique
    Monthly Visitors
  • Top 100 ComScore
  • 65% Male
  • >$100K Income
  • 35-44 Age
  • >$100K Income
  • 35-44 Age

Home & Health

Our network of home websites includes informational resources and online communities that are engaged in topics such as home improvement, parenting, gardening, crafting, women's lifestyle, wedding preparation, fashion, and more.

Our Reach
Comp. Index
1118
470
405
254
282
Looking for Home/
Kitchen appliances
Performed Home DIY
Currently Pregnant
Home Decorating/
Interior Design
Looking for
gardening supplies
265 M Monthly Pageviews
  • 37M Unique
    Monthly Visitors
  • Top 5 HOME comScore
    Publisher
  • 57% Female
  • $75K+ Income
  • 25-54 Age
  • $75K+ Income
  • 25-54 Age

Automotive

Informational resources and online communities that provide a supportive environment for auto enthusiasts, do-it-yourselfers, and in-market car buyers. Our portfolio captures the entire life cycle of the car ownership experience, from the initial decision making process to the passion of ownership.

Our Reach
Comp. Index
130
155
127
Bought online in the
last 6 months - New Vehicles
Bought online in the
last 6 months - Used Vehicles
Business Purchase
265 M Monthly Pageviews
  • 39M Unique
    Monthly Visitors
  • Top 10 ComScore
  • 90% Male
  • >$100K Income
  • 25-34 Age
  • >$100K Income
  • 25-34 Age

Travel & Leisure

Our Network consists of top websites in Travel, Fitness, Outdoor Enthusiast, and Hobbies segments and are built around content and communities focused on topics such as travel, fitness, dieting, nutrition, boating, biking, and other outdoor activities, pets, and more.

Our Reach
Comp. Index
652
439
207
184
7+ Domestic Trips
(last 1 year)
20+ Int'l Airplane Trips
(last 3 years)
$100k+ Annual
HH Income
C-level Executive
114 M Monthly Pageviews
  • 22M Unique
    Monthly Visitors
  • 61% Male
  • 77% College or
    Graduate Degree
  • >$100K Income
  • 25-54 Age
  • >$100K Income
  • 25-54 Age

Reach the audience that cares about your product.

Programmatic Offering

Complete Site List
Standard
  • 728 x 90
  • 300 x 250
  • 160 x 600
Mobile
  • 300 x 250
  • 320 x 50
  • Responsive
High Impact Units
  • 300 x 250 in content
  • 300 x 600
  • 970 x 250 Billboard
Targeting
  • First Party Targeting
  • Third Party Targeting
  • Device
  • Geo Location
  • Contextual
  • and more...
Exelate
In-Banner Video
  • 300 x 250
Custom Units (inquire)
  • Native Placements
  • Homepage Takeovers
  • Microsites
  • Advertorial
  • Roadblocks

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