Our StoryInternet Brands is unique.
We grow more than 100 vertical websites by leveraging a powerful, efficient, and proprietary operating platform.
The Internet Brands portfolio is unique:
100+ million unique visitors per month
- 100+ websites
- 98% of visitors are from organic (non-paid) sources
- Each site a leader in high value vertical markets
And the Internet Brands operating platform is unique:
- One technology platform for 100+ sites
- One location, one sales force, one facility, one team
- One highly scalable, highly efficient business model
- One highly accretive home for acquisitions
Internet Brands' strong success has been more than a decade in the making.
Internet Brands was founded in 1998 as CarsDirect.com. CarsDirect quickly gained popularity with consumers and advertisers, winning numerous industry awards, such as one of the "50 Best" websites in the world by Time Magazine, a "Top 100 Classic Website" by PC Magazine, and a "Top Site for Buying or Selling Anything" by PC World.
But that success was only a seedling. In 2005, the company began an enormous transition - from a single vertical to a diversified, platform company that would scale much larger. In 2006, the company changed its name to Internet Brands and started to accelerate its diversification and growth.
On November 16, 2007, Internet Brands became a public company, listing on the NASDAQ exchange with ticker symbol INET.
In the following years, the company continued to grow its profitability and its "same store" revenue at double digits, despite the recession.
In late 2010, Internet Brands was acquired by private equity firm Hellman & Friedman, creating a new partnership to support the company's continued success.
Looking ahead, Internet Brands has the people and infrastructure in place to continue to significantly grow its audience, advertisers, and revenues.