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The Highest Quality Digital Marketing Platform

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WebMD Network: the most recognized and trusted brand, ranked #1 for engagement

  • Largest reach of diagnosed patients across high-value conditions

  • 2X greater DTC reach of diagnosed patients vs endemic competitors

Largest global digital marketing partner across all business lines

Potential to Intermediate up to $20 billion of

Life Sciences Marketing TAM

The Leading AI/ML Health Marketing Platform

Broadest and deepest omni-channel marketing capabilities:

  • Precision data: most advanced identification, insights, targeting and audience segmentation

  • Precision activation: proprietary data and insights + AI optimization to activate at highest-value moments

  • Broadest reach with comprehensive channel coverage (endemic, search, social, programmatic, CTV, email, and EHRs)

  • Outcomes and analytics: highest quality campaign results with continuous optimization

Life Sciences Companies

90% penetration of top 200 pharma brands globally

Largest global digital marketing partner across all business lines

Health Care Professionals

10+ million global HCP members:

  • 90%+ reach of all US specialties

  • PAs/NPs, Pharmacists,Allied Professionals

  • US, Europe, and ROW: highest reach of all competitors

 

>2X greater DTC reach

of diagnosed patients vs endemic competitors

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Powered by the Pulsepoint Platform

Hear more about the platform from our team

Orchestrating Digital Journeys

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Unified Platform

IB’s unified platform is built specifically for health marketers, streamlining every step of the workflow to meet the unique demands of healthcare advertising. With AI-powered recommendations, we help traders make faster, smarter decisions — driving better outcomes, greater efficiency, and stronger campaign performance.

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Analytics

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Segementation

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Planning

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Activation

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Measurement

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INTEGRATED SELF SERVICE PLATFORM

Data Foundation

Our proprietary data foundation unifies the data from Pulsepoint, Medscape and WebMD, and enhances it with health specific 3rd party clinical and contextual insights.

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AUDIENCE

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4.2M

NPIs

240M

US Adults

KNOWLEDGE

Medical claims covering 98% of the US Adult Population.

Clean Room

De Identified

Medical Claims

27K Health Condition Embeddings

Health Taxonomy

MeSH

1CD10

NDC

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Integrated

Knowledge Graph

AI

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Multimodal Ai

Optimization

Segmentation

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Planning

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Measurement

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Activation

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INTEGRATED SELF

SERVICE PLATFORM

Analytics

Capabilities-02.png
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Unified Platform

IB’s unified platform is built specifically for health marketers, streamlining every step of the workflow to meet the unique demands of healthcare advertising. With AI-powered recommendations, we help traders make faster, smarter decisions — driving better outcomes, greater efficiency, and stronger campaign performance.

NPIs

US Adults

240M

4.2M

AUDIENCE

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Data Foundation

Our proprietary data foundation unifies the data from Pulsepoint, Medscape and WebMD, and enhances it with health specific 3rd party clinical and contextual insights.

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Multimodal Ai Optimization

AI

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KNOWLEDGE

27K Health Condition Embeddings

Health Taxonomy

MeSH

1CD10

NDC

Medical claims covering 98% of the US Adult Population.

Clean Room

De Identified

Medical Claims

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Integrated

Knowledge

Graph

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Improve ROAS

Outcomes at Scale

  • Understand HCP and audience learning and decision making moments

  • Reach them across all open web touchpoints and in exclusive, pharma-specific experiences, where they are highly receptive.

  • Orchestrate and optimize at which moment and in which environment of their digital journey to engage with the target audience.

Reduce Effort

Single Workflow

  • Remove friction with a single, consistent workflow across the campaign lifecycle (research, segment, activate, measure, optimize) of endemic and open internet.

  • Faster, more predictable cycle times.

  • Interoperable with client applications and data sets.

Improve ROAS

Outcomes at Scale

  • Understand HCP and patient learning and decision making moments

  • Reach them across all open web touchpoints and in exclusive, pharma-specific experiences, where they are highly receptive.

  • Orchestrate and optimize at which moment and in which environment of their digital journey to engage with the target audience.

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Reduce Effort

Single Workflow

  • Remove friction with a single, consistent workflow across the campaign lifecycle (research, segment, activate, measure, optimize) of endemic and open internet.

  • Faster, more predictable cycle times.

  • Interoperable with client applications and data sets.

Purpose Built for Health

Purpose Built for Health

Platform capabilities are designed for health and clinical data sets, with optimizations specific to pharma and their Next-Best-Engagement needs, inclusive of data and privacy compliance and certifications.

Platform capabilities are designed for health and clinical data sets, with optimizations specific to pharma and their Next-Best-Engagement needs, inclusive of data and privacy compliance and certifications.

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*  Examples not all inclusive

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