The World’s Biggest and Best HCP
Marketing Platform
Purpose Built for Health
Platform capabilities are designed for health and clinical data sets, with optimizations specific to pharma and their Next-Best-Engagement needs, inclusive of data and privacy compliance and certifications.
Medscape Network: the world’s largest endemic membership
10+ million global HCP members:
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90%+ reach of all US specialties
-
PAs/NPs, Pharmacists,Allied Professionals
-
US, Europe, and ROW: highest reach of all competitors
Broadest and best suite of endemic HCP products: news feeds, workflow apps, and point-of-care treatment tools for 30 specialties.
Largest provider of CME services globally, with broad range of digital and live (conference) services.
Potential to Intermediate up to $20 billion of
Life Sciences Marketing TAM
The Leading AI/ML Health Marketing Platform
Broadest and deepest omni-channel marketing capabilities:
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Precision data: most advanced identification, insights, targeting and audience segmentation
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Precision activation: proprietary data and insights + AI optimization to activate at highest-value moments
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Broadest reach with comprehensive channel coverage (endemic, search, social, programmatic, CTV, email, and EHRs)
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Outcomes and analytics: highest quality campaign results with continuous optimization
Life Sciences Companies
90% penetration of top 200 pharma brands globally
Largest global digital marketing partner across all business lines
Health Care Professionals
10+ million global HCP members:
-
90%+ reach of all US specialties
-
PAs/NPs, Pharmacists,Allied Professionals
-
US, Europe, and ROW: highest reach of all competitors
>2X greater DTC reach
of diagnosed patients vs endemic competitors
Improve ROAS
Outcomes at Scale
-
Understand HCP and consumer learning and decision making moments.
-
Reach them across all open web touch-points and in exclusive, pharma-specific experiences, where they are highly receptive.
-
Orchestrate and optimize at which moment and in which environment of their digital journey to engage with the target audience.
Reduce Effort
Single Workflow
-
Remove friction with a single, consistent workflow across the campaign lifecycle (research, segment, activate, measure, optimize) of endemic and open internet.
-
Faster, more predictable cycle times.
-
Interoperable with client applications and data sets.
* Examples not all inclusive
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Hear more about the platform from our team
Orchestrating Digital Journeys
Unified Platform
IB’s unified platform is built specifically for health marketers, streamlining every step of the workflow to meet the unique demands of healthcare advertising. With AI-powered recommendations, we help traders make faster, smarter decisions — driving better outcomes, greater efficiency, and stronger campaign performance.
Analytics
Segementation
Planning
Activation
Measurement
INTEGRATED SELF SERVICE PLATFORM
Data Foundation
Our proprietary data foundation unifies the data from Pulsepoint and Medscape - and enhances it with health specific 3rd party clinical and contextual insights.
AUDIENCE
4.2M
NPIs
240M
US Adults
KNOWLEDGE
Medical claims covering 98% of the US Adult Population.
Clean Room
De Identified
Medical Claims
27K Health Condition Embeddings
Health Taxonomy
MeSH
1CD10
NDC
Integrated
Knowledge Graph
AI
Multimodal Ai
Optimization
Segmentation
Planning
Measurement
Activation
INTEGRATED SELF
SERVICE PLATFORM
Analytics
Unified Platform
IB’s unified platform is built specifically for health marketers, streamlining every step of the workflow to meet the unique demands of healthcare advertising. With AI-powered recommendations, we help traders make faster, smarter decisions — driving better outcomes, greater efficiency, and stronger campaign performance.
Data Foundation
Our proprietary data foundation unifies the data from Pulsepoint and Medscape - and enhances it with health specific 3rd party clinical and contextual insights.
2.4M
NPIs
240M
US Adults
AUDIENCE
KNOWLEDGE
27K Health Condition Embeddings
Health Taxonomy
MeSH
1CD10
NDC
Medical claims covering 98% of the US Adult Population.
Clean Room
De Identified
Medical Claims
Integrated
Knowledge
Graph
AI
Multimodal AiOptimization
Improve ROAS
Outcomes at Scale
-
Understand HCP and patient learning and decision making moments
-
Reach them across all open web touchpoints and in exclusive, pharma-specific experiences, where they are highly receptive.
-
Orchestrate and optimize at which moment and in which environment of their digital journey to engage with the target audience.
Reduce Effort
Single Workflow
-
Remove friction with a single, consistent workflow across the campaign lifecycle (research, segment, activate, measure, optimize) of endemic and open internet.
-
Faster, more predictable cycle times.
-
Interoperable with client applications and data sets.
Purpose Built for Health
Platform capabilities are designed for health and clinical data sets, with optimizations specific to pharma and their Next-Best-Engagement needs, inclusive of data and privacy compliance and certifications.